"Elizabeth Sweet, who researches gender and children’s toys at UC Davis, says toy advertisements actually appeared to be the least gendered around 1975. She says, "At the height of the women’s movement, these ideas about gender division were being challenged in ways that are no longer as successfully challenged today." Let Toys Be Toys also pointed out how toys have become more gendered (i.e., more pink-ified) since the ’70s. They recently tweeted an image they created (below) that compares a 1976 Argos catalog with the company’s more recent products.” - Ms. Magazine 

To read the Ms. Magazine’s article, “Kids’ Toys: More Gendered Than Ever,” visithttp://msmagazine.com/
blog/2013/06/05/kids-toys-more-gendered-than-ever

From science and building toys to dolls and action figures, A Mighty Girl’s toy section features over 2,000 carefully selected toys that honor the wide breadth of girls’ interests – and not just those restricted few normally represented in the ‘girls’ aisle of your average toy store. To start exploring A Mighty Girl Toys, visit http://www.amightygirl.com/toys or mouse over “Toys” on our main menu bar to open our toy directory. 

Thanks to Miss Representation for sharing this story and to Let Toys Be Toys - For Girls and Boysfor the image!
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